Let's look at the "Essential Online Software Tools" you'll need to acquire to ensure the launch of your online home-based business is successful - no matter what marketing category, "niche", or method you choose to use. Previously, we looked at the "Mindset Essentials" you MUST understand and literally "inherit" for online marketing success.
This Internet Software Toolset includes:
? Your Website ~ one that's reliable, reasonably priced, has "live" and readily available customer service and technical support, without leaving a message then waiting for their response - someday! Most importantly, it will be YOURS! We strongly suggest you develop a site early, so you can take control of the visitors/traffic/customers that visit your site. Many programs, systems and affiliate vendors suggest you don't need a website to make money - you can simply use theirs; they're correct in what they say. But - what they don't tell you is that you will never ever see that visitor again - and he/ she will never become YOUR customer, which is what you definitely want. So establish your very own website!
? An Auto-Responder ~ it's essential you hook into a premier eMail auto-responder service, rather than one of the less-expensive (and some are even free) services; some can even pirate or share your contact list. As above, make certain they offer live and readily available customer and technical support.
? PC Optimization ~ perhaps most importantly, you want to ensure your computer system is operating at its optimum level with performance tools such as a registry-cleaner - in addition to your normal security protection and firewall measures.
? Payment Vehicles ~ we suggest you go to and open free ClickBank and PayPal accounts. It's probably not a stretch to say that any reputable affiliate vendor can pay you using one of these two payment vehicles; if they can't, you'd better check the vendor out! But don't spend too much time on it, because it's probably won't be worth your time. One of the significant benefits in using either, when working with an affiliate vendor, is they act as a third-party or mediator would you have a dispute, or need help in addressing a problem with the vendor.
That's about it for your start-up "Essential Online Tools", in addition to the big five "Mind-Set Essentials" we covered in the preceding article. You're invited to checkout our website where you'll find our newsletter for more discussion and resources addressing Making Money Online and each of the topics above.
Until we meet again, Blessing to You and Yours.
I've been blessed with a wonderful family and a career encompassing sales engineering, project and contract management, with a BS degree in mechanical engineering from the University of California and prep courses for an MBA.
I served our country in the Navy as a surface and air-launched missile division officer, and worked in the industrial market focusing on avionic, industrial and oceanographic instrumentation, rugged microcomputers, and large industrial and commercial air-conditioning systems and components.
My passions, interests and hobbies include my faith and family, online marketing for home and small business, computer technology, real estate property improvement, woodworking, gardening, NASCAR, and classical music.
Mal Elgar http://www.ELGARassociates.com
